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THE FUTURE IS HERE.

BRIEF:
Drive awareness to the launch of the Museum of The Future.

EXECUTION:
Leak videos online that spark engagement and intrigue people's curiosity and imagination to what is possible in the future - centred around the iconic building.

RESULTS:
$2.9 million earned media coverage.
Reached 93% of the UAE.
Over 90,000 tickets sold, fully booked for 3 months.

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