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UNBELIEVABLE DSF DEALS

BRIEF:
Drive awareness to all the unbelievable deals Visa was offering during the Dubai Shopping Festival.

EXECUTION:
We created a series of films highlighting unbelievable occurrences around Dubai with a CTA to the offers.

RESULTS:
Over 17 million views with up to 40% organic reach.
An increase of 115% from 2015.
101,000 signups x 2 the original KPI 
Awarded at the MENA Effies.

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