CHALLENGE:
Research showed that people across the Middle East don’t know how to eat a kiwifruit without making a mess.  Zespri wanted very straightforward videos showing how to cut a Kiwi in half and then use a spoon to scoop and eat it. We knew these would be boring and nobody would actually watch them.

EXECUTION:
We created a series of tutorial videos showing the most bizarre ways you can cut a Kiwi in half and eat it. 

RESULTS:
59% increase in sales.
660% increase in brand recall.
Over 20 million views . 
Bronze Lynx award in branded entertainment.
Grand prix award in film.